7 Fail-Proof Strategies to Recession-Proof Your Business in Mississauga
October 24, 2022 | Written by: Sohail Afzal
In today’s market, one of the scariest things about any business is the thought of a recession. A recession can put a lot of stress on business owners. Unfortunately, sometimes this fear can become a self-fulfilling prophecy.
So, how do you protect your business during an economic downturn? Mississauga is no stranger to recessions, so we’ve compiled a list of 7 strategies to help you recession-proof your business.
Every business owner needs sound knowledge about why businesses succeed or fail during an economic recession. GTA Accounting cares about its readers and has created this valuable resource.
Let’s take a look at each one of these strategies in detail:
Create a cash flow forecast:
The first step in recession-proofing your business is to create a cash flow forecast. It will help you anticipate any potential problems and make necessary adjustments to keep your business afloat.
To create a better cash flow forecast, you’ll need to track your expenses and income for at least 3 months. It will give you a sound idea of your average monthly cash flow. Once you have this information, you can create a budget and adjust it as needed.
Perform scenario planning:
Once you have your cash flow forecast, it’s time to start scenario planning. This is where you’ll create different plans of action based on different economic conditions.
For example, if you anticipate a decrease in sales, you might plan to cut costs to maintain profitability. Or, if you think an increase in interest rates is likely, you might plan to take a loan to keep your business running.
The important part is to have a better plan for each potential scenario. This way, you’ll be prepared for whatever the future brings.
Build strong client relationships:
You know what they say. It’s not what you know. It’s who you know. This is especially true during a recession.
Strong relationships with your clients will give you a better chance of weathering the storm. They may be more likely to stick with you during tough times and even refer other businesses your way.
But, how do you build a strong relationship with your clients? First, always try to deliver on your promises. Second, keep in touch even when times are good. Send them a holiday card or drop by their office every once. Third, always be available to answer their questions or address their concerns. Or you can make your own way to make good relationships.
Consider multiple revenue streams and new target markets:
One of the tested ways to recession-proof your business is to have multiple revenue streams. This way, if one stream dries up, you’ll still have others to rely on.
You might also want to consider targeting new markets. For example, if you usually target businesses, you might also want to start targeting consumers. Or, if you usually target local customers, you might want to start targeting national or international customers.
The important thing is to diversify your revenue sources and target markets. This will help you weather any economic downturn.
Explore different pricing options:
Flexibility is key when it comes to pricing during a recession. You might need to offer discounts or promotions to attract customers. Or, you might need to raise prices to offset the decrease in demand.
The important thing is to experiment with different pricing options and find what works best for your business. There are no one-size-fits-all solutions, so you’ll need to find what works best in your particular situation.
Look into financing options:
If you’re having any trouble making your ends meet, you might want to look into financing options. Several programs can help you get the funding you need to keep your business afloat.
One option is to take out a loan from the government. Canada, Small Business Financing Program offers loans of up to $350,000 for small businesses.
Another option is to get a line of credit from your bank. This can allow you to borrow only what you need when you need it.
Create an emergency reserve fund:
Last but not least, you should create an emergency reserve fund. This will give you the financial cushion to weather any unexpected storms.
Your emergency fund should be enough for you to cover 3-6 months of operating expenses. But even a smaller fund can be helpful in a pinch.
What other strategies do you recommend? These are just a few of the fail-proof ways you can recession-proof your business. By being prepared and taking action, you can weather any economic downturn.
We hope these tips have helped you learn how to recession-proof your business in Mississauga. Suppose you need help from a trusted Accounting firm in Mississauga. In that case, GTA Accounting can provide the best advisory services you can benefit from. Our bookkeeping services and tax accountants are here for you. Contact us today! You may also want to read about some Crucial Accounting Tips For Better Start-Up In Mississauga 2022.
Sohail Afzal, CPA, CMA, MBA
Sohail Afzal, (CPA, CMA, MBA) is the founder & CEO of GTA Accounting Professional Corporation. He is a highly experienced Chartered Professional Accountant and businessman himself and understands the challenges that many businesses face when it comes to cash flow management. As an experienced business consultant & tax advisor, he is helping companies grow by providing the technical, financial, and contractual information necessary for strategic decision-making.