Social Media Influencers and Taxes in Canada: What You Need to Know
July 6, 2022 | Written by: Hassan Iqbal
As social media influencers become increasingly popular, the Canada Revenue Agency is starting to notice. Recently, there have been many cases where the CRA has demanded that social media influencers pay taxes on their income from online activities. This blog post will discuss what you need to know about taxes and social media in Canada. We will cover topics such as what constitutes income, how to report your income, and what deductions you can claim. So if you are a social media influencer in Canada or are thinking of becoming one, make sure to read this blog post!
Who and what is a social media influencer?
Social media influencers are everywhere! Have you heard of the newest trend? Social Media Influencer. This person has a huge following on social media and posts content for them to enjoy. They may post pictures, videos or blogs about different things such as fashion accessory tips to attract more followers, which can then turn into income when their channel is liked enough by viewers that they want something specific from this individual, like an upcoming collaboration, between two brands etc.
The CRA considers these activities business-related because there’s revenue generated through advertising contracts with companies who purchase advertisements within one’s video(s).
Did you earn through these means?
The income you make from your social media posts can be considered work if it involves product placement or promotion.
It means that the compensation for these activities might not always come in cash but through other forms, like Bermuda trips provided by brands themselves!
While it may not be as straightforward to earn money through social media if you are representing brands or products in posts that involve product placement, you can still make an income by either monetary means or non-monetary ones such as subscriptions from your audience based on the value they add to their followers’ lives (e).
Income tax implications
Your social media earnings are taxable. You must report them on your taxes!
Don’t forget that all income (both monetary and non-monetary) you earn through these channels is subject to taxation in Canada, so it’s a good idea for entrepreneurs to make sure they’re reporting everything properly with an accurate understanding of how much tax will be owed once the dust settles at year-end or countrywide filing day – whichever comes first.
GST/HST implications as a social media influencer
The good news is that you don’t have to worry about paying taxes on your online purchases.
The bad? If the total value of what you sell reaches $30,000 over four calendar quarters. Then it’s likely there will be an expectation for profit, and if so – meaning two things either:
- You’ve made more than 200k annually from these activities or
- Your business has grown significantly since launching without registering with Canada Revenue Agency (CRA).
Find out here if you need to register for GST/HST implications.
Business expenses for social media influencer
You may deduct business-related expenses from social media income to reduce your taxes owed. You must be able to document these claims with receipts and other appropriate documentation; otherwise, they won’t qualify for Deduction purposes! For details on what’s allowed as deductible, go here to “Business Expenses.”
So, now you know what tax situation is applicable if you are anyone you know who is a social media influencer in Canada. If you have any questions or concerns, please seek advisory services to ensure accuracy in your tax return from a professional tax firm.
We hope this article has helped! Contact us for any related information you need from us.
Sohail Afzal, CPA, CMA, MBA
Sohail Afzal, (CPA, CMA, MBA) is the founder & CEO of GTA Accounting Professional Corporation. He is a highly experienced Chartered Professional Accountant and businessman himself and understands the challenges that many businesses face when it comes to cash flow management. As an experienced business consultant & tax advisor, he is helping companies grow by providing the technical, financial, and contractual information necessary for strategic decision-making.